Wednesday, 8 December 2010


Back in September I was asked by The Viral Factory to meet a team at a studio in West London where I would be called upon to do some drawing... Nothing could have prepared me for the day ahead!

I worked on this ad with The Viral Facotry as production designer, creating concept artwork to help visualize the way the video would look and feel. I produced a drawing for each stage of the memory card 'test' and I can vouch for the fact that they did in fact build it all, everything you see in the video is real, including the flame throwers.

It was a great experience watching the set come together and when necessary ducking my head to avoid projectiles as various bits of kit were being tested around me. Hats off to the whole team at The Viral Facotry for another great piece of work and especially Will Tribble for the directing duties.